{"title":"ALCHEMIC","description":"\u003ch2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1041\/0357\/5884\/files\/1761061979_Holiday_Blog_Banner_600x_4b61163e-6abb-4d2a-8d06-a77b321e3f81.webp?v=1773440276\" alt=\"\"\u003eEnhance natural and cosmetic color\u003c\/h2\u003e\n\u003cp\u003eAlchemic is a system of shampoos and conditioners with pure pigments that can intensify and brighten both natural and cosmetically coloured hair.\u003c\/p\u003e\n\u003cp\u003eThis is non-permanent colour that gives you free reign to experiment without worrying about long-term effects. These tones can be creatively mixed together, or used separately to maintain and enhance natural and cosmetic colour.\u003c\/p\u003e\n\u003ch3\u003eBeautiful colour through pure pigments\u003c\/h3\u003e\n\u003cp\u003eWhy should colour be a commitment? Alchemic washes out in several shampoos, letting you try a new look, risk-free.\u003c\/p\u003e\n\u003ch3\u003eCustomised colour care with Alchemic Originals\u003c\/h3\u003e\n\u003ch4\u003eFor Natural Colour\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAdd vibrancy and reflective shine to your hair\u003c\/li\u003e\n\u003cli\u003eProtective agents in the formula help to hydrate and gently cleanse\u003c\/li\u003e\n\u003cli\u003eEmbrace and enhance gray tones with Alchemic Silver\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eFor Cosmetic Colour\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eGet creative! Mix different shades to create a custom look\u003c\/li\u003e\n\u003cli\u003eBoost tones of cosmetic colour\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"alchemic-shampoo-silver","title":"ALCHEMIC Shampoo Silver","description":"\u003cp\u003eColor-enhancing purple shampoo for platinum and cool blonde tones. 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